How to keep secure your online store?
Today online shopping is a trend for some cities. Man is so much involved in his day today’s life. Sometimes people do not have time to think deeply on any minor subject. Today’s people became dependent on technology, and they trust that they will achieve everything with this updating technology. Here we are going to discuss about online shopping habits and its security. As we see, E-commerce is expanding its horizon every day and adding more products in their basket. It is easy to shop online for a normal man and of course; it saves transport cost. We have seen and heard a lot about online security, credit card fraud, and hacking website, and it was true at the time when technology was in its pioneer stage. Now, developers become much conscious about this hacking and security breach. Let us go through which are the main considerable points while shopping online and on the opposite, for an online store which security measures should have it.
For Customers: When you go for online shopping, you should check for its legitimacy.You can find by checking the URL of that particular website. If it is, safe with SSL, (secure socket layer that generally protects the website from Phishing) the site is secure for online shopping. Sometimes a padlock is shown in the status bar on address bar or status bar that is also a sign of a secured website. The website URL will display like HTTPS instead of HTTP. You can also check that certificate by clicking on it, and it will show the certificate expiry date, authority name and serial no. SSL certificate secures the website from outside attackers provides a strong encryption. When you enter your credit card no in a website, it will remain safe and not share with anyone's outsiders. Now come to the side of an online store as it deserves a huge store will also keep in mind the security essentials.
For on-line Store (E-commerce): when you drive an on-line store, you should have credibility. There are many ways to display credibility – good design, well placed categorized product, easy payment facility, 24/7 customer care support, for example. Nevertheless, the main part is online security. The customer always looks for their secure transactions and then only they will buy from your store. When you have online security, it will increase your image, credibility, and will act as a viral marketing tool. However, if you are lacking in online security, then below are some points that can help you to establish credibility among customers.
Security Certificate: As we saw in customer segment, SSL secures the transaction between a user’ website and online store server. It authenticates the information in the tunnel that flows between a buyer and a store. By adding an SSL Certificate your site, the URL will look as an HTTPS instead of HTTP. A single edition of “S” to the website can increase your profit and credit both.
Payment Verification: When a buyer inserts his credit card always, ask him to insert his CCV (credit card verification) no. It will secure your sites from unknown Phishing. Many customers do not have CCV no. Still you require it, will gain the confidence and reliability of customers to your store.
Private Policy: It always makes clear to customers about your terms and condition of your business so that a transparency will preserve between you and them. The policy should include payment terms, free shipping, cash on delivery if any, product specification, etc. You also keep their information secret that will besides provide confidence. Having a security seal on your website also indicates that you are serious about your business.
Billing Address: Always ask for a customer billing address so that the fraudulent person may not take advantage of your store. If a customer denies giving mailing address, then it may be a swindle, and it will not allow the transaction to continue.
Many Phishing websites steal customer’s information and use it in a malicious way. Therefore, security becomes an essential part of an online shopping store. In future, the security business will grow at a rapid speed. If buyer and online seller bear in mind about some security precautions, a healthy customer oriented relation will come into existence.
